Most virtual fair conversations last between 5 and 15 minutes. That's not enough time to tell your life story — but it is enough to leave a hiring manager wanting a second call. The candidates who get callbacks all do the same three things.
The 60-second open: who you are, in one breath
The first 60 seconds set the tone for the entire conversation. Use this exact structure:
"I'm [name], currently a [role] at [company / school]. For the past [X] years I've been focused on [specific thing]. I'm here because I'm looking for [specific kind of role] and [your company] caught my eye because [one specific reason]."
That's it. Four sentences, 50–70 words. Practice until you can say it without thinking. Don't pad it with "uhh, so basically, I guess what I do is..."
The 90-second story: one project that proves you can do the job
After the open, recruiters typically ask "tell me about a project you're proud of" — or some version of it. Have one story ready, told the STAR way:
- Situation: Where you were, what was happening (1 sentence)
- Task: What you needed to deliver (1 sentence)
- Action: What you specifically did — not "we" (2-3 sentences)
- Result: The number, the outcome, the impact (1 sentence)
Numbers stick. "I redesigned the onboarding flow and reduced churn 23%" is 100x more memorable than "I worked on the onboarding experience".
What to leave out
In a 5-minute pitch, every sentence has to earn its place. Cut:
- Your high school. Anything older than your last role unless directly relevant.
- Hobbies, unless they're industry-relevant (e.g. you run a tech podcast).
- Soft skills as a list. ("I'm a great communicator, I'm a team player…") Show them instead, through the story.
- What you don't want. Save the constraints for after they've decided they like you.
End every conversation with a next step
This is the single most missed move. Don't let the recruiter close with "great, we'll be in touch". Instead, you close:
"This was really helpful. What's the best next step? Should I apply through the booth, send my resume to a specific person, or is there someone on your team I should talk to?"
You've now:
- Made it impossible for them to fade silently.
- Gotten a concrete commitment.
- Often gotten a name — which becomes your follow-up hook.
The 24-hour follow-up that doubles your callback rate
Within 24 hours of every interesting conversation, send a 4-line LinkedIn message or email:
"Hi [name], thanks for the chat at the Philadelphia Virtual Career Fair today. I really appreciated what you said about [specific thing from the conversation]. I've attached my resume — happy to set up a longer call whenever works for you. Thanks again, [your name]"
Specific. Short. Easy to reply to. Recruiters get hundreds of "thanks for connecting" messages — yours has a hook they remember.